Alex takes on Martinis, a struggling salon in Essex set to close in six months if things do not improve. She is forced to tackle a family at loggerheads, and even draws on the expertise of Britain's most famous entrepreneur, Richard Branson, to help steer things in the right direction. Setting up this business had always been Asti's dream and she has invested her life savings in it. Now she stands to lose everything. She runs it with her mother and younger sister Dee Dee but the sisters' constant division is crippling the business. What's worse, Alex quickly discovers that the place itself is a mess and when she sends in leading industry experts undercover she also learns the service is nowhere near up to scratch. She sends them for training with leading talent including Daniel Galvin, Vidal Sasson and even Virgin Atlantic where they get advice from Richard Branson. But Dee Dee proves unreliable at a key event, almost derailing it completely.