Download Direct Mail Strategy [2014, Business, WEBRip, ENG] (Video tutorial) Torrent

Direct Mail Strategy [2014, Business, WEBRip, ENG] (Video tutorial)

01. Introduction

02. The Audience

02_01-The 404020 rule.mp4	MP4	50.75 MB
02_02-Market segmentation methods.mp4	MP4	6.82 MB
02_03-The marketing strategy.mp4	MP4	10.61 MB
02_04-Generational considerations.mp4	MP4	6.29 MB
02_05-List sources.mp4	MP4	10.47 MB
02_06-List maintenance.mp4	MP4	7.67 MB
02_07-Frequency or reach.mp4	MP4	1.67 MB

03. The Message

03_01-The seven key copy drivers.mp4	MP4	7.77 MB
03_02-The offer.mp4	MP4	2 MB
03_03-The direct mail package.mp4	MP4	3.75 MB
03_04-The direct mail letter.mp4	MP4	3.04 MB
03_05-Placing critical marketing messages.mp4	MP4	4.07 MB

04. The Format

04_01-Direct mail format terminology.mp4	MP4	7.72 MB
04_02-Cards and postcards.mp4	MP4	1.39 MB
04_03-Envelope mailers.mp4	MP4	2.17 MB
04_04-Folded self-mailers.mp4	MP4	2.25 MB
04_05-Bound materials.mp4	MP4	3.76 MB
04_06-Transpromo.mp4	MP4	2.21 MB
04_07-Parcels and irregular parcels.mp4	MP4	1.99 MB
04_08-Circulars, inserts, and wraps.mp4	MP4	1.82 MB
04_09-Newsletters and flyers.mp4	MP4	2.15 MB

05. Engagement

05_01-Envelopes and opening mechanisms.mp4	MP4	3.9 MB
05_02-Varnishes, coatings, and paper choice.mp4	MP4	36.72 MB
05_03-Tchotchkes, coins, and the curiosity factor.mp4	MP4	5.82 MB
05_04-Notes, stamps, and addressing techniques.mp4	MP4	4.84 MB
05_05-Sampling and sensory effects.mp4	MP4	3.49 MB
05_06-Cards, stickers, and activities.mp4	MP4	3.21 MB
05_07-Contests, surveys, and official-looking mail.mp4	MP4	5.01 MB
05_08-Dimensional and hi-tech mail.mp4	MP4	4.99 MB

06. Leveraging Technology with Mail

06_01-The Intelligent Mail barcode (IMb).mp4	MP4	2.47 MB
06_02-Variable data printing.mp4	MP4	4.65 MB
06_03-Personalized landing pages.mp4	MP4	4.58 MB
06_04-Quick Response (QR) codes.mp4	MP4	3.9 MB
06_05-Augmented reality (AR).mp4	MP4	5.1 MB
06_06-Inline finishing for mail.mp4	MP4	5.06 MB
06_07-Marketing automation.mp4	MP4	3.17 MB

07. The Environmental Argument

	07_01-Is mail bad for the environment.mp4	MP4	33.68 MB
	07_02-Green mail strategies.mp4	MP4	8.01 MB

08. Testing, Tracking, and Measurement

09. Conclusion

09_01-Next steps.mp4

MP4

20.93 MB

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Direct Mail Strategy [2014, Business, WEBRip, ENG] (Video tutorial)

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