Alice Cooper started life as Vince Furnier, an all-American son of a pastor, but rose to fame in the early 70s as his hell raising onstage alter ego Alice Cooper adopting and crafting a role as a rock music villain. His bloody stage antics and outrageous persona made him beloved by kids and hated by parents. But behind the scenes the demonic character of Alice Cooper would ultimately consume him as Vince Furnier began to confuse the two characters blurring the lines in dangerous fashion hitting rock bottom when he used so many drugs that his eyes bled and his wife threatened to divorce him. Even after he emerged from the experience sober it wasn't long before the demons of the Alice Cooper character return and threaten to end it all. This is the extraordinary story of the man who would become the godfather of shock rock with personal stories from college friend Linda Thompson Smith, fellow rockers Doro Pesch and Dee Snider along with Alice Cooper guitarist Ryan Roxie.