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When Mexico's President commits a serious gaffe on live television while welcoming the U.S. ambassador, his allies at the media conglomerate Television Mexicana seek to divert attention by reporting on a bribery scandal involving Governor Carmelo Vargas, who is seen caressing a briefcase full of dollars. Governor Vargas then pays millions to TV MX to improve his image and make him a suitable candidate for the presidency. TV MX lands on the kidnapping of twin girls for this purpose, and shows Vargas as a dynamic leader heading the search efforts. The film is a sardonic, (black) humorous, at times violent look at the convergence of presidential politics and a voracious media monopoly. The viewer is left to decide how much is fiction and how much is a true reflection of life at the top in Mexico.