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01-AB testing for statistical significance.mp4
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7.4 MB
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01-An overview of Google Ads.mp4
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MP4
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8.7 MB
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01-Assembling your tools.mp4
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19.8 MB
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01-Attributing content actions to results.mp4
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24.7 MB
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01-Becoming a great copywriter.mp4
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18.9 MB
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01-Before and after an event Trend analysis.mp4
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12.7 MB
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01-Choose a campaign goal in Google Ads.mp4
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MP4
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10.5 MB
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01-Connecting Google Analytics.mp4
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8.7 MB
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01-Connecting with customers online.mp4
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MP4
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21.9 MB
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01-Continue learning digital marketing.mp4
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8.3 MB
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01-Continue working with Google Ads.mp4
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18.4 MB
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01-Continuing to improve your model accuracy.mp4
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6.3 MB
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01-Conveying thought leadership with content.mp4
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26 MB
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01-Create versions and view publishing history.mp4
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12.5 MB
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01-Deciding what to track.mp4
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23.3 MB
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01-Define your goals.mp4
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4.6 MB
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01-Defining your marketing goals.mp4
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16.5 MB
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01-Determining your next steps.mp4
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MP4
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10 MB
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01-Developing a marketing strategy.mp4
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MP4
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15.8 MB
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01-Digital marketing Influencer marketing.mp4
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24.3 MB
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01-Digital marketing is persuasive.mp4
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15.9 MB
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01-Efficiency bonus Google Analytics built-in tags.mp4
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MP4
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13.7 MB
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01-Finding relevant topic ideas.mp4
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MP4
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26.3 MB
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01-Formatting content for a frictionless experience.mp4
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MP4
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28.7 MB
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01-Getting the big picture.mp4
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MP4
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8.3 MB
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01-How keywords work.mp4
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5.4 MB
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01-How to configure permissions and security in Google Tag Manager.mp4
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MP4
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10.3 MB
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01-Identifying customer groups.mp4
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MP4
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10.1 MB
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01-Integrating content across departments.mp4
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MP4
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21.1 MB
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01-Interpreting the code behind webpages.mp4
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MP4
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14.1 MB
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01-Introduction to paid advertising.mp4
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MP4
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22 MB
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01-Key optimization tips.mp4
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8.4 MB
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01-Knowing who you are.mp4
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13.3 MB
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01-Last-click attribution The default model.mp4
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MP4
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4.3 MB
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01-Learning more about Google Tag Manager.mp4
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MP4
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3.4 MB
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01-Leveraging the power of search to accomplish your business goals.mp4
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MP4
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29.1 MB
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01-Measuring SEO performance.mp4
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MP4
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32.5 MB
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01-Measuring marketing performance.mp4
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10.6 MB
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01-Measuring the right things.mp4
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MP4
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12.8 MB
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01-Next steps.mp4
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33.7 MB
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01-Optimizing your website.mp4
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21.7 MB
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01-Options for targeting with keywords.mp4
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MP4
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3.1 MB
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01-Overview of long-term content strategies.mp4
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MP4
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19 MB
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01-Promoting with owned and shared media.mp4
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MP4
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21 MB
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01-Reports available in Google Ads.mp4
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9.6 MB
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01-Researching keywords to find audience needs and interests.mp4
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MP4
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11.9 MB
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01-Setting an editorial calendar.mp4
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20.1 MB
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01-Setting strategic goals.mp4
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MP4
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26 MB
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01-Signing up for Google Ads.mp4
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MP4
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3.7 MB
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01-Staying updated on content marketing.mp4
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10.8 MB
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01-Structuring for print.mp4
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MP4
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18.2 MB
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01-The building blocks of digital marketing.mp4
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MP4
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14.8 MB
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01-The impact of video marketing.mp4
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MP4
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10.1 MB
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01-The power of Google Ads.mp4
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MP4
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26.4 MB
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01-The power of email marketing.mp4
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MP4
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19.9 MB
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01-The value of social media marketing.mp4
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MP4
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16.2 MB
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01-Tips for successful storytelling.mp4
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MP4
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27.4 MB
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01-Trends to watch Interactivity.mp4
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MP4
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12 MB
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01-Understanding SEO and ecommerce.mp4
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MP4
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16.4 MB
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01-Understanding and using custom HTML tags.mp4
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MP4
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6.9 MB
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01-Understanding basic variables.mp4
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MP4
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9.6 MB
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01-Understanding content optimization.mp4
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MP4
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17.1 MB
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01-Understanding the importance of links.mp4
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MP4
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36 MB
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01-Understanding the purpose of content marketing.mp4
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MP4
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18.3 MB
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01-Understanding triggers.mp4
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MP4
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10.9 MB
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01-Understanding your online presence.mp4
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MP4
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21.3 MB
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01-Use Google Tag Manager GTM for all your web code tags.mp4
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MP4
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7.2 MB
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01-Using Preview and Debug modes.mp4
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MP4
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9.7 MB
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01-Welcome.mp4
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MP4
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40 MB
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01-What is SEO.mp4
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MP4
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17.8 MB
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01-What is content marketing.mp4
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MP4
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31.9 MB
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01-What is copywriting.mp4
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MP4
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21.4 MB
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01-What is search engine optimization SEO.mp4
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MP4
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30.4 MB
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01-Why you need a keyword-research plan.mp4
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16.5 MB
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01-Writing a great ad.mp4
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9.1 MB
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02-Analyzing keywords.mp4
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MP4
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8 MB
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02-Bandit testing Optimizing for results over accuracy.mp4
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10.2 MB
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02-Brainstorming keyword ideas.mp4
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4.6 MB
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02-Broad match targeting.mp4
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3 MB
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02-Building internal links.mp4
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18.8 MB
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02-Calculate customer lifetime value.mp4
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MP4
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6 MB
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02-Campaign reports in Google Ads.mp4
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MP4
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8.1 MB
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02-CrazyEgg and other built-in tags.mp4
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MP4
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10 MB
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02-Create an account and container.mp4
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11.2 MB
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02-Create an ad group and add keywords.mp4
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11.5 MB
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02-Creating a customer persona.mp4
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MP4
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11.4 MB
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02-Creating the plan.mp4
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MP4
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15.4 MB
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02-Deciding on a marketing channel.mp4
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MP4
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12.6 MB
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02-Define your customers.mp4
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MP4
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5.5 MB
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02-Defining your audience.mp4
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19.9 MB
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02-Defining your narrative statement.mp4
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MP4
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25 MB
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02-Defining your value proposition.mp4
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23.2 MB
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02-Developing an email marketing plan.mp4
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20.2 MB
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02-Differentiating between acquisition and engagement.mp4
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MP4
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11.1 MB
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02-Digital marketing Automation.mp4
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MP4
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20.8 MB
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02-Digital marketing is data driven.mp4
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MP4
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15.1 MB
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02-Essential SEO techniques.mp4
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MP4
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24.1 MB
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02-Exploring the dashboard.mp4
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MP4
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13.1 MB
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02-Fire Google Analytics events using triggers.mp4
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MP4
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19.1 MB
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02-Formatting content for distribution.mp4
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MP4
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15.6 MB
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02-Generating reports.mp4
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MP4
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11.9 MB
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02-Getting started with social media.mp4
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MP4
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19 MB
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02-Getting started with video marketing.mp4
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MP4
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23.2 MB
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02-How to research keywords.mp4
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MP4
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22.1 MB
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02-Identifying the value of a customer.mp4
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MP4
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21.2 MB
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02-Import and export configurations.mp4
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MP4
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7.4 MB
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02-Investing in copywriting.mp4
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MP4
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23.4 MB
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02-Linear regression with a single variable.mp4
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MP4
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16 MB
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02-Managing brand voice.mp4
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MP4
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28 MB
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02-Optimizing site structure.mp4
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MP4
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24.1 MB
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02-Organizing topics into categories.mp4
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MP4
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20.2 MB
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02-Plan a successful content strategy and avoid common mistakes.mp4
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MP4
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35.1 MB
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02-Planning content assets.mp4
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MP4
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9.2 MB
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02-Promoting with earned and paid media.mp4
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MP4
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25.7 MB
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02-Reading search engine result pages.mp4
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MP4
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15.7 MB
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02-Repurposing content to earn more benefits.mp4
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MP4
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22.8 MB
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02-Retargeting visitors.mp4
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MP4
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14.1 MB
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02-Selecting the right type of content.mp4
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MP4
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22.5 MB
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02-Setting up campaign experiments.mp4
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MP4
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9.3 MB
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02-Structuring for online.mp4
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MP4
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14.9 MB
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02-The key to the quality versus quantity debate.mp4
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MP4
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27.7 MB
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02-The marketing funnel.mp4
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MP4
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13.4 MB
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02-The strategy problem.mp4
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MP4
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10.7 MB
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02-Time decay and conversion lags.mp4
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MP4
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6.7 MB
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02-Trends to watch Chatbots.mp4
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MP4
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16.2 MB
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02-Types of marketing copywriting.mp4
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MP4
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25.2 MB
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02-Understanding Google Tag Manager.mp4
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MP4
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11.8 MB
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02-Understanding and using custom Image tags.mp4
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MP4
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5.6 MB
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02-Understanding consumer intent.mp4
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MP4
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5 MB
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02-Understanding how search engines index content.mp4
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MP4
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23.3 MB
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02-Understanding local SEO.mp4
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MP4
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17.7 MB
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02-Using Google Trends to find market trends and customer insights.mp4
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MP4
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8.6 MB
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02-Using WASP to debug.mp4
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MP4
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18.8 MB
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02-Using the exercise files.mp4
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MP4
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6.5 MB
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02-Utilize built-in variables.mp4
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MP4
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10.6 MB
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02-Visualizing your measurement process.mp4
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MP4
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9.4 MB
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02-What is conversion tracking.mp4
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MP4
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4.8 MB
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02-What is digital marketing.mp4
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MP4
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9.5 MB
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03-Analyzing links.mp4
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MP4
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9.7 MB
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03-Best practices for custom HTML tags.mp4
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MP4
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5.2 MB
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03-Building external links.mp4
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MP4
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35.5 MB
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03-Building landing pages that convert.mp4
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MP4
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20.4 MB
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03-Campaign tagging.mp4
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MP4
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19.6 MB
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03-Create custom variables.mp4
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MP4
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5.6 MB
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03-Create responsive search ads.mp4
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MP4
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12.8 MB
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03-Creating a long-term content calendar.mp4
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MP4
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12.3 MB
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03-Dealing with email fatigue.mp4
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MP4
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12.2 MB
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03-Decide on your budget in Google Ads.mp4
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MP4
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5.3 MB
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03-Deciding on a platform.mp4
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MP4
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15.3 MB
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03-Deciding when to pay to advertise.mp4
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MP4
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18.3 MB
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03-Designing effective landing pages.mp4
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MP4
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15.2 MB
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03-Developing a 360 customer profile.mp4
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MP4
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15.5 MB
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03-Developing your initial plan.mp4
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MP4
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7.1 MB
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03-Evaluating local SEO.mp4
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MP4
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21.3 MB
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03-Experimenting beyond best practices.mp4
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MP4
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26 MB
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03-Exploring campaigns.mp4
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MP4
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9 MB
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03-Freewriting to get ideas down.mp4
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MP4
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23.9 MB
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03-Geo and lift testing to prove incrementality.mp4
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MP4
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6.1 MB
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03-Getting started with digital marketing.mp4
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MP4
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15.3 MB
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03-How online analytics work.mp4
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MP4
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16.1 MB
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03-Identifying emotional needs.mp4
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MP4
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8.8 MB
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03-Identifying your target market.mp4
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MP4
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22.6 MB
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03-Install your first container.mp4
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MP4
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10.2 MB
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03-Linear attribution Treating all touches equally.mp4
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MP4
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5.1 MB
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03-Measuring customer lifetime value.mp4
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MP4
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6.8 MB
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03-Optimizing textual page elements.mp4
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MP4
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25.1 MB
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03-Phrase match targeting.mp4
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MP4
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3.6 MB
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03-Preparing yourself to write copy.mp4
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MP4
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19.1 MB
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03-Reviewing bid adjustments.mp4
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MP4
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10.1 MB
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03-Search term reports in Google Ads.mp4
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MP4
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8 MB
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03-Set realistic expectations.mp4
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MP4
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6.3 MB
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03-Setting SEO expectations.mp4
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MP4
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22.4 MB
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03-Setting up conversion tracking.mp4
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MP4
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18.9 MB
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03-Taking copywriting to the next level.mp4
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MP4
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18.4 MB
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03-The buyer journey.mp4
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MP4
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16.3 MB
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03-The power of messaging.mp4
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MP4
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21.7 MB
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03-Tools to help with keyword ideas.mp4
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MP4
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10.7 MB
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03-Tools to help you analyze keywords.mp4
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MP4
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9.7 MB
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03-Trends to watch Artificial intelligence.mp4
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MP4
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13.1 MB
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03-Understanding different types of content.mp4
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MP4
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31.6 MB
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03-Understanding messaging and objectives.mp4
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MP4
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21 MB
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03-Understanding mobile SEO.mp4
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MP4
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18 MB
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03-Understanding the GTM hierarchy.mp4
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MP4
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9.7 MB
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03-Variables with positive and negative correlations.mp4
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MP4
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19.5 MB
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03-What you should know.mp4
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MP4
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15.3 MB
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03-Where Google Ads appear.mp4
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MP4
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3.7 MB
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03-Working with canonical URLs and redirects.mp4
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MP4
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26.3 MB
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03-Writing copy for a webpage.mp4
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MP4
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17.1 MB
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04-Add ad extensions in Google Ads.mp4
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MP4
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10 MB
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04-Budgeting for paid marketing.mp4
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MP4
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20.8 MB
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04-Building and leveraging followers.mp4
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MP4
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20.2 MB
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04-Capturing key insights.mp4
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MP4
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16.4 MB
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04-Craft the buyer journey.mp4
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MP4
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5.9 MB
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04-Create your value statement.mp4
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MP4
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26.9 MB
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04-Creating a buyer journey map.mp4
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MP4
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18.5 MB
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04-Creating lean messaging.mp4
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MP4
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17.7 MB
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04-Creating your persona.mp4
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MP4
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14.1 MB
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04-Curating content.mp4
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MP4
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6 MB
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04-Dynamic variables.mp4
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MP4
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10.6 MB
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04-Exact match targeting.mp4
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MP4
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3.8 MB
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04-Exploring ad groups.mp4
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MP4
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3.4 MB
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04-Finding link-building opportunities.mp4
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MP4
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9.9 MB
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04-First-click models From awareness to acquisition.mp4
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MP4
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6.4 MB
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04-Getting ideas for content.mp4
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MP4
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24.3 MB
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04-Getting that email address.mp4
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MP4
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10.4 MB
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04-How Google Ads appear.mp4
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MP4
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4.6 MB
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04-How SEO affects your business.mp4
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MP4
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21.3 MB
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04-How did you hear about us Surveys and panel studies.mp4
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MP4
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4.9 MB
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04-Install Google Tag Manager in WordPress.mp4
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MP4
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10.3 MB
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04-Leveraging microformats.mp4
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MP4
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26.2 MB
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04-Measuring the success of email.mp4
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MP4
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19.9 MB
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04-Multivariable regression Building your marketing mix model.mp4
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MP4
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40.2 MB
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04-Optimizing nontext components of a webpage.mp4
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MP4
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12.5 MB
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04-Overview of the course project.mp4
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MP4
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11.7 MB
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04-Quantifying customer loyalty.mp4
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MP4
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10.9 MB
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04-Reviewing conversion data.mp4
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MP4
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7 MB
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04-Reviewing speed score.mp4
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MP4
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5.5 MB
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04-Server-side vs client-side tags explained.mp4
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MP4
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2.6 MB
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04-Set your bids in Google Ads.mp4
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MP4
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12.1 MB
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04-Understanding keyword attributes.mp4
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MP4
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13.1 MB
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04-Use Google Keyword Planner for ideas.mp4
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MP4
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10.6 MB
|
|
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04-Using micromoments to create customers.mp4
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MP4
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10.4 MB
|
|
|
04-Writing copy for a product description.mp4
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MP4
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18.7 MB
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|
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04-Writing the first draft.mp4
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MP4
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11.7 MB
|
|
|
05-Benefits of using Google Ads.mp4
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MP4
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4.9 MB
|
|
|
05-Connecting with your customer.mp4
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MP4
|
19.8 MB
|
|
|
05-Creating your first paid campaign.mp4
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MP4
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17.9 MB
|
|
|
05-Establishing goals.mp4
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MP4
|
15.3 MB
|
|
|
05-Evaluate keyword search volume.mp4
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MP4
|
9.7 MB
|
|
|
05-Exploring ads keywords and insights.mp4
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MP4
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7 MB
|
|
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05-Feature transformation with diminishing returns and adstocks.mp4
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MP4
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33.5 MB
|
|
|
05-Finalize your Google Ads campaign.mp4
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MP4
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2.7 MB
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05-How to prioritize in marketing.mp4
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MP4
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12.6 MB
|
|
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05-Incorporating custom JavaScript into GTM variables.mp4
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MP4
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8.7 MB
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05-Negative match targeting.mp4
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MP4
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2.9 MB
|
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05-Observing general rules.mp4
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MP4
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19.6 MB
|
|
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05-Optimizing for personalized search.mp4
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MP4
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22.9 MB
|
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05-Position-based models and assigning credit.mp4
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MP4
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5.1 MB
|
|
|
05-Set network settings in Google Ads.mp4
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MP4
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3.1 MB
|
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05-Stopping the blast.mp4
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MP4
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14 MB
|
|
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05-Tools to launch successful campaigns.mp4
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MP4
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11.4 MB
|
|
|
05-Understanding keyword distribution.mp4
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MP4
|
10 MB
|
|
|
05-Working with an editorial calendar.mp4
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MP4
|
7.5 MB
|
|
|
05-Working with multiple attribution methods.mp4
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MP4
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7.2 MB
|
|
|
05-Working with server-side factors.mp4
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MP4
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25.5 MB
|
|
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05-Writing copy for social media.mp4
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MP4
|
17.9 MB
|
|
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06-Adjust campaign settings in Google Ads.mp4
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MP4
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3.9 MB
|
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06-Data-driven attribution and machine learning.mp4
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MP4
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5.5 MB
|
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06-Developing your KPIs.mp4
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MP4
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20.6 MB
|
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06-Ongoing keyword evaluation.mp4
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MP4
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18.8 MB
|
|
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06-Polishing the draft.mp4
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MP4
|
22.4 MB
|
|
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06-Promote your content with social media.mp4
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MP4
|
31.3 MB
|
|
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06-Select your audience in Google Ads.mp4
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MP4
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13.8 MB
|
|
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06-Statistical tests to validate your models accuracy.mp4
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MP4
|
44.3 MB
|
|
|
06-Understanding the Google Ads structure.mp4
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MP4
|
6.6 MB
|
|
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06-Using Google Search Console.mp4
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MP4
|
17.9 MB
|
|
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07-Click windows and view-through conversions.mp4
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MP4
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8.1 MB
|
|
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07-Drafting a one-page marketing plan.mp4
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MP4
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16.8 MB
|
|
|
07-Forecasting future scenarios for planning.mp4
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MP4
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46.1 MB
|
|
|
07-How the Google Ads auction works.mp4
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MP4
|
10.6 MB
|
|
|
07-Measuring content performance.mp4
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MP4
|
33.8 MB
|
|
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07-Writing a headline.mp4
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MP4
|
25.6 MB
|
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08-Testing your headlines.mp4
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MP4
|
9.7 MB
|
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09-Selling the page.mp4
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MP4
|
11.9 MB
|
|
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10-Rewriting existing copy.mp4
|
MP4
|
23.6 MB
|
|
|
11-Using typography effectively.mp4
|
MP4
|
26 MB
|
|
|
Become a Digital Advertising Specialist.png
|
PNG
|
1 MB
|
|
|
Ex_Files_Building_Integrated_Online_Marketing.zip
|
ZIP
|
606.7 KB
|
|
|
Ex_Files_Content_Marketing_Foundations.zip
|
ZIP
|
249.5 KB
|
|
|
Ex_Files_Learning_to_Write_Marketing_Copy.zip
|
ZIP
|
310.3 KB
|
|
|
Ex_Files_Marketing_Attribution_Mix_Modeling.zip
|
ZIP
|
220.4 KB
|
|
|
Ex_Files_SEO_Foundations.zip
|
ZIP
|
31.2 KB
|
|
|
Glossary_SEO_Foundations.zip
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ZIP
|
48.7 KB
|
|
|
README.txt
|
TXT
|
2.2 KB
|
![Linkedin - Become a Digital Advertising Specialist [AhLaN]](/static/img/no-torrent-image.png "Linkedin - Become a Digital Advertising Specialist [AhLaN]")
