Linkedin - Marketing Attribution and Mix Modeling

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Linkedin - Marketing Attribution and Mix Modeling

Torrent Contents Size: 306.5 MB

Linkedin - Marketing Attribution and Mix Modeling
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02_01_before_after_begin.xlsx
XLSX
6.9 KB
02_01_before_after_end.xlsx
XLSX
19.3 KB
02_02_linear_regression_begin.xlsx
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6.9 KB
02_02_linear_regression_end.xlsx
XLSX
11.5 KB
02_03_variables_correlation_begin.xlsx
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7.2 KB
02_03_variables_correlation_end.xlsx
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9.9 KB
02_04_multi_regression_begin.xlsx
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6.9 KB
02_04_multi_regression_end.xlsx
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17.1 KB
02_05_feature_transform_begin.xlsx
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23.8 KB
02_05_feature_transform_end.xlsx
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30.2 KB
02_06_statistical_tests_begin.xlsx
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22.9 KB
02_06_statistical_tests_end.xlsx
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23.8 KB
02_07_forecast_future_begin.xlsx
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24.6 KB
02_07_forecast_future_end.xlsx
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26.6 KB
Bonus Resources.txt
TXT
307.2 B
Get Bonus Downloads Here.url
URL
204.8 B
[1] AB testing for statistical significance.mp4
MP4
7.4 MB
[1] AB testing for statistical significance.srt
SRT
7.5 KB
[1] Before and after an event Trend analysis.mp4
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12.7 MB
[1] Before and after an event Trend analysis.srt
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7.7 KB
[1] Continuing to improve your model accuracy.mp4
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6.3 MB
[1] Continuing to improve your model accuracy.srt
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2.7 KB
[1] Last-click attribution The default model.mp4
MP4
4.3 MB
[1] Last-click attribution The default model.srt
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4.1 KB
[1] Measuring marketing performance.mp4
MP4
10.6 MB
[1] Measuring marketing performance.srt
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2.3 KB
[2] Bandit testing Optimizing for results over accuracy.mp4
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10.2 MB
[2] Bandit testing Optimizing for results over accuracy.srt
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9 KB
[2] Linear regression with a single variable.mp4
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16 MB
[2] Linear regression with a single variable.srt
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10.6 KB
[2] Time decay and conversion lags.mp4
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6.7 MB
[2] Time decay and conversion lags.srt
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5.5 KB
[3] Geo and lift testing to prove incrementality.mp4
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6.1 MB
[3] Geo and lift testing to prove incrementality.srt
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6.2 KB
[3] Linear attribution Treating all touches equally.mp4
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5.1 MB
[3] Linear attribution Treating all touches equally.srt
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4.8 KB
[3] Variables with positive and negative correlations.mp4
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19.5 MB
[3] Variables with positive and negative correlations.srt
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9.9 KB
[4] First-click models From awareness to acquisition.mp4
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6.4 MB
[4] First-click models From awareness to acquisition.srt
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5.4 KB
[4] How did you hear about us Surveys and panel studies.mp4
MP4
4.9 MB
[4] How did you hear about us Surveys and panel studies.srt
SRT
4.4 KB
[4] Multivariable regression Building your marketing mix model.mp4
MP4
40.2 MB
[4] Multivariable regression Building your marketing mix model.srt
SRT
18.8 KB
[5] Feature transformation with diminishing returns and adstocks.mp4
MP4
33.5 MB
[5] Feature transformation with diminishing returns and adstocks.srt
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17.6 KB
[5] Position-based models and assigning credit.mp4
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5.1 MB
[5] Position-based models and assigning credit.srt
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4.7 KB
[5] Working with multiple attribution methods.mp4
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7.2 MB
[5] Working with multiple attribution methods.srt
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7.3 KB
[6] Data-driven attribution and machine learning.mp4
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5.5 MB
[6] Data-driven attribution and machine learning.srt
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4.3 KB
[6] Statistical tests to validate your model's accuracy.mp4
MP4
44.3 MB
[6] Statistical tests to validate your model's accuracy.srt
SRT
21.2 KB
[7] Click windows and view-through conversions.mp4
MP4
8.1 MB
[7] Click windows and view-through conversions.srt
SRT
6.9 KB
[7] Forecasting future scenarios for planning.mp4
MP4
46.1 MB
[7] Forecasting future scenarios for planning.srt
SRT
18.5 KB

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