Download Lynda - Branding Fundamentals with Drew Boyd Torrent

Lynda - Branding Fundamentals with Drew Boyd

01. Introduction

	01_01-Welcome.mp4	MP4	13.06 MB
	01_02-What you should know before watching this course.mp4	MP4	15.46 MB

02. Understanding Branding

02_01-What is a brand.mp4	MP4	25.29 MB
02_02-Understanding why brands are important.mp4	MP4	14.62 MB
02_03-Understanding the branding process.mp4	MP4	23.47 MB

03. Defining the Brand

03_01-Identifying your core values and purpose.mp4	MP4	30.32 MB
03_02-Creating brand drivers.mp4	MP4	30.75 MB
03_03-Deciding on what to brand.mp4	MP4	32.72 MB
03_04-Designing your brand architecture.mp4	MP4	27.4 MB
03_05-Identifying the brand personality.mp4	MP4	31.18 MB

04. Positioning the Brand

04_01-Identifying your customers.mp4	MP4	20.83 MB
04_02-Understanding your customers beliefs.mp4	MP4	22.86 MB
04_03-Developing your brand promise The value proposition.mp4	MP4	27.14 MB

05. Expressing the Brand Identity

05_01-Developing the brands name.mp4	MP4	31.64 MB
05_02-Creating the brands look and feel.mp4	MP4	28.55 MB
05_03-Creating the brandpromise touchpoints.mp4	MP4	21.19 MB

06. Communicating the Brand Internally

06_01-Identifying the internal channels.mp4	MP4	32.41 MB
06_02-Creating the brand book.mp4	MP4	16.01 MB
06_03-Linking the brand to product and service design.mp4	MP4	26.49 MB

07. Communicating the Brand Externally

07_01-Identifying the external channels.mp4	MP4	24.55 MB
07_02-Expressing the brand in digital and social channels.mp4	MP4	28.36 MB
07_03-Expressing the brand through packaging.mp4	MP4	20.54 MB
07_04-Creating branded spaces and environments.mp4	MP4	28.46 MB

08. Measuring Brand Performance and Value

	08_01-Understanding brand performance.mp4	MP4	24.04 MB
	08_02-Managing brand equity.mp4	MP4	22.29 MB

09. Conclusion

09_01-Next steps.mp4

MP4

24.31 MB

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Lynda - Branding Fundamentals with Drew Boyd

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