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001 Introduction to Action Copywriting Formulas.mp4
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MP4
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11.1 MB
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001 Introduction to Email Copywriting Formulas.mp4
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MP4
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8.9 MB
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001 Introduction to Exceptional Writing Deterrents.mp4
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MP4
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12.8 MB
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001 Introduction to Headline Copywriting Formulas.mp4
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MP4
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21.7 MB
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001 Introduction to Organizational Copywriting Formulas.mp4
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MP4
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8.4 MB
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001 Introduction to becoming an Exceptional Writer.mp4
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MP4
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13.3 MB
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001 Introduction to the Copywriting Sections of the Course.mp4
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MP4
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32 MB
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001 Introduction to the Exceptional Writing Journey.mp4
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MP4
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11.6 MB
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001 Introduction to the Keys to Exceptional Writing.mp4
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MP4
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14.6 MB
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001 Introduction to the Kind of Writing Styles that Suit Your Personality.mp4
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MP4
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56.5 MB
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001 Introduction to the Personal Journey of Writing.mp4
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MP4
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7.3 MB
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001 Q&A Introduction to Matthew Rolnick.mp4
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MP4
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64.4 MB
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001 Q&A Introduction to Renee Sylvestre-Williams.mp4
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MP4
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43.2 MB
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002 A Lackadaisical Attitude.mp4
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MP4
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19.3 MB
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002 Are you a Writer_.mp4
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14.6 MB
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002 Don’t be Obsessed with Grammar.mp4
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MP4
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10.1 MB
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002 Importance of Reading.mp4
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23 MB
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002 Matthew Rolnick_ Contributor and Council Member at Forbes.mp4
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15 MB
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002 Meet Renee.mp4
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MP4
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20.3 MB
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002 Perspectives of the Exceptional Writer.mp4
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MP4
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8.2 MB
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002 The AIDA_ Attention, Interest, Desire, Action Formula.mp4
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MP4
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34.7 MB
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002 The Closet Writer.mp4
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MP4
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45.3 MB
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002 The Report Formula.mp4
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36.2 MB
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002 The TPSC_ Text, Placement, Size, Color Formula.mp4
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30.4 MB
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002 “Who Else Wants…_ Formula.mp4
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MP4
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23.5 MB
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003 Conquer the Art of Description.mp4
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MP4
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27.8 MB
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003 Define your Audience.mp4
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MP4
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25.9 MB
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003 Feeling Entitled.mp4
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14.2 MB
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003 Matthew's role as VP of Sales at Yaymaker.mp4
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MP4
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17 MB
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003 Renee’s Hobbies and Interests.mp4
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MP4
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68 MB
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003 The Data Formula.mp4
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MP4
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17.3 MB
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003 The Elements Of An Offer Formula.mp4
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MP4
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35.3 MB
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003 The Eternal Writer.mp4
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32.4 MB
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003 The PAS_ Problem, Agitate, Solution Formula.mp4
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MP4
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58.8 MB
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003 Worst Case Scenario.mp4
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MP4
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20.9 MB
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003 You’re an Observer of Life.mp4
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MP4
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14 MB
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003 “The Secret of..._ Formula.mp4
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23.4 MB
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004 Don’t be a People Pleaser.mp4
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19.5 MB
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004 Get Inspired.mp4
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MP4
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10.7 MB
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004 Limit Background Information.mp4
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11 MB
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004 Matthew's main area of Focus as a Content Writer.mp4
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7.4 MB
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004 Romanticizing the Writing Craft.mp4
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19.9 MB
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004 The Evolution of Renee’s Work Life.mp4
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15.9 MB
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004 The Hesitant Writer.mp4
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35.9 MB
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004 The How-To Formula.mp4
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MP4
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43.1 MB
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004 The IDCA_ Interest, Desire, Conviction, Action Formula.mp4
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MP4
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42.6 MB
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004 The RAD_ Require, Acquire, Desire Formula.mp4
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MP4
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39.4 MB
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004 The “Method, Target and Benefit_ Formula.mp4
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MP4
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19.3 MB
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004 You’re Always Analyzing This…and That.mp4
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MP4
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21.8 MB
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005 Be Relatable.mp4
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MP4
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13.4 MB
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005 Fearing Marketing.mp4
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MP4
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22.4 MB
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005 Hooking your Reader, as a Writer.mp4
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MP4
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7.7 MB
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005 Renee’s Passion for Writing.mp4
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MP4
|
166.6 MB
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005 The ACCA_ Awareness, Comprehension, Conviction, Action Formula.mp4
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MP4
|
54.6 MB
|
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005 The Innovative Writer.mp4
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MP4
|
28.1 MB
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005 The Inquiry Formula.mp4
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MP4
|
8.1 MB
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005 The “I Want Button_ Formula.mp4
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MP4
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24.1 MB
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005 Write Daily.mp4
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MP4
|
19.9 MB
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005 Writing is for an Audience of One.mp4
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MP4
|
25.3 MB
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005 You Live to Write Another Day.mp4
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MP4
|
25.7 MB
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005 “Little-Known Ways to…_ Formula.mp4
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MP4
|
17.9 MB
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006 An Unreasonable Timeline.mp4
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MP4
|
25.6 MB
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006 Content Strategy as a Career Path.mp4
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MP4
|
31.8 MB
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006 Defining _Copywriting_.mp4
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MP4
|
7.5 MB
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006 Rewrite.mp4
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MP4
|
24.7 MB
|
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006 Take Risks.mp4
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MP4
|
13 MB
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006 The AIDPPC_ Attention, Interest, Description, Persuasion, Proof, Close Formula.mp4
|
MP4
|
69.9 MB
|
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006 The Endorsement Formula.mp4
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MP4
|
24.4 MB
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006 The Inspired Writer.mp4
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MP4
|
28.3 MB
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006 The “Get...Formula”.mp4
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MP4
|
19.6 MB
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006 Writing in your Own Voice is Crucial.mp4
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MP4
|
13.8 MB
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006 You Have Doubts.mp4
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MP4
|
18.1 MB
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006 “Get Rid of [Problem] Once and For All_ Formula.mp4
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MP4
|
18.1 MB
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007 Challenge Yourself.mp4
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MP4
|
28.2 MB
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007 Expecting an ‘Easy-Bake’ Outline.mp4
|
MP4
|
21 MB
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007 Persuasive Writing Tips for Selling.mp4
|
MP4
|
7.6 MB
|
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007 The AAPPA_ Attention, Advantage, Proof, Persuasion, Action Formula.mp4
|
MP4
|
90.5 MB
|
|
|
007 The Implications of SEO and Keywords.mp4
|
MP4
|
22.6 MB
|
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007 The Literate Writer.mp4
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MP4
|
31.5 MB
|
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007 The This_That Formula.mp4
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MP4
|
5.6 MB
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007 Writing is Telepathic.mp4
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MP4
|
9.4 MB
|
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007 You have an Ongoing Love Affair With Books.mp4
|
MP4
|
10.4 MB
|
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007 Your Own Created Space.mp4
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MP4
|
15.5 MB
|
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007 “Here’s a Quick Way to [Solve a problem]_ Formula.mp4
|
MP4
|
25.5 MB
|
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008 Avoid Pretense.mp4
|
MP4
|
21.1 MB
|
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008 Be Serious.mp4
|
MP4
|
13.2 MB
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008 Examples of Effective Copy.mp4
|
MP4
|
37.1 MB
|
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008 How does a Writer go Viral_.mp4
|
MP4
|
17.8 MB
|
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008 The Logical Writer.mp4
|
MP4
|
26.2 MB
|
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008 The PPPP_ Picture, Promise, Prove, Push Formula.mp4
|
MP4
|
65.6 MB
|
|
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008 The Shorty Formula.mp4
|
MP4
|
5.5 MB
|
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008 Writer’s Envy.mp4
|
MP4
|
20.2 MB
|
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008 You’re a Lifelong Collector of Tales.mp4
|
MP4
|
20 MB
|
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008 “Now You Can Have_Do Something Desirable_Great Circumstance_ Formula.mp4
|
MP4
|
17 MB
|
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009 A Need for Approval.mp4
|
MP4
|
21.6 MB
|
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009 Building an Emotional Connection with the Reader.mp4
|
MP4
|
77.9 MB
|
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009 Ranking Content in Search Engines.mp4
|
MP4
|
32.8 MB
|
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009 Set Deadlines.mp4
|
MP4
|
9.9 MB
|
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009 The QUEST_ Qualify, Understand, Educate, Stimulate_Sell, Transition Formula.mp4
|
MP4
|
86.9 MB
|
|
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009 The Savvy Writer.mp4
|
MP4
|
36.5 MB
|
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009 The “[Do something] Like [World-class example]_ Formula.mp4
|
MP4
|
17.4 MB
|
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009 You Need Space.mp4
|
MP4
|
26.2 MB
|
|
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010 Defining a _Call-to-Action_.mp4
|
MP4
|
39.6 MB
|
|
|
010 Download.html
|
HTML
|
2.9 KB
|
|
|
010 Getting Published.mp4
|
MP4
|
40.8 MB
|
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|
010 Re-Evaluate Your Work.mp4
|
MP4
|
18 MB
|
|
|
010 The AICPBSAWN Formula.mp4
|
MP4
|
74.8 MB
|
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010 The “[Have a _Build a]... You Can Be Proud Of_ Formula.mp4
|
MP4
|
14.5 MB
|
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010 What Defines a Writer.mp4
|
MP4
|
19 MB
|
|
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011 Constancy or Committed.mp4
|
MP4
|
7.8 MB
|
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011 Feel Good and Be Good.mp4
|
MP4
|
7.5 MB
|
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|
011 Press Distribution (PR Web, PR Newswire).mp4
|
MP4
|
54.7 MB
|
|
|
011 The PASTOR_ Problem, Amplify, Story, Transformation, Offer, Response Formula.mp4
|
MP4
|
57.8 MB
|
|
|
011 The importance of a Headline and Examples.mp4
|
MP4
|
56.4 MB
|
|
|
011 The “What Everybody Ought to Know About_______ Formula.mp4
|
MP4
|
17.7 MB
|
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012 Renee’s most Memorable Experiences.mp4
|
MP4
|
19 MB
|
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012 Tenacity and Determination.mp4
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MP4
|
23.2 MB
|
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012 The FACE_ Familiar, Audience, Cost, Education Formula.mp4
|
MP4
|
51.7 MB
|
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|
012 The “[number] [item][persona] Will Love (Hint_ [statement])_ Formula.mp4
|
MP4
|
28.1 MB
|
|
|
012 Tips on writing News Worthy articles.mp4
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MP4
|
12.5 MB
|
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013 10 Keyword Formulas that Trigger a Response.mp4
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MP4
|
27.2 MB
|
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013 Hunger and Passion.mp4
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MP4
|
12.2 MB
|
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013 Renee’s Sources of Inspiration.mp4
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MP4
|
14.5 MB
|
|
|
013 The “How To [action] When [statement]_ [persona] Edition_ Formula.mp4
|
MP4
|
18.8 MB
|
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|
014 A Missive or Tenor.mp4
|
MP4
|
12.9 MB
|
|
|
014 The “[persona]-Friendly Guide To [activity] (statement)_ Formula.mp4
|
MP4
|
21.3 MB
|
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|
014 Writing _Viral_ Content.mp4
|
MP4
|
58.9 MB
|
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014 Written vs. Video Content.mp4
|
MP4
|
28.3 MB
|
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015 Defining AIDA & Examples.mp4
|
MP4
|
74.6 MB
|
|
|
015 The “Why I Got [action]_ Every [persona] Should Be Aware Of [statement]_ Formula.mp4
|
MP4
|
21.3 MB
|
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|
015 Thoughts on Paid Advertising.mp4
|
MP4
|
7.6 MB
|
|
|
016 Components of Good Quality Web Content.mp4
|
MP4
|
28 MB
|
|
|
016 Elements of an Offer with High Conversion Rates.mp4
|
MP4
|
42.3 MB
|
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|
016 The “[number] Ways To [action] Your [blank] Without Having To.._ Formula.mp4
|
MP4
|
32.8 MB
|
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017 Deciding on a Topic or Subject.mp4
|
MP4
|
18.4 MB
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017 The Effectiveness of Deep Discounts in Copy.mp4
|
MP4
|
19.5 MB
|
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017 The “[number] Signs [action] (Don’t Worry_ [statement])_ Formula.mp4
|
MP4
|
21.8 MB
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018 Defining Social Proof and Use Cases.mp4
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MP4
|
59.2 MB
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018 Does Tone Matter_.mp4
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MP4
|
49 MB
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018 The “[action] For [time] [result]_ Formula.mp4
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MP4
|
16.8 MB
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019 Are CMS' effective_.mp4
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MP4
|
14.8 MB
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019 The Concept of _Scarcity_ & _Urgency_ in Copy.mp4
|
MP4
|
30.3 MB
|
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019 The “Even The [persona] Can [action] [statement]_ Formula.mp4
|
MP4
|
19.4 MB
|
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020 Gauging Success.mp4
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MP4
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13.5 MB
|
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020 The “[power word] Your [persona] At [activity] [result]_ Formula.mp4
|
MP4
|
17.2 MB
|
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020 Using the _Storytelling_ Approach in Copy.mp4
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MP4
|
42 MB
|
|
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021 How to Promote Content.mp4
|
MP4
|
25.1 MB
|
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021 The Importance of Building Reader Profiles.mp4
|
MP4
|
34.3 MB
|
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|
021 The _We [verb] [object]_ Here’s What We Learned_ Formula.mp4
|
MP4
|
23.4 MB
|
|
|
022 Blog Post vs. Article.mp4
|
MP4
|
33.5 MB
|
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|
022 Building a Relationship in less than 200 Words.mp4
|
MP4
|
13.7 MB
|
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|
023 Content Writing vs. Copywriting.mp4
|
MP4
|
20.9 MB
|
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023 The _PAS_ Copywriting Formula - Problem, Agitate, Solution.mp4
|
MP4
|
27.6 MB
|
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|
024 Making Content Unique.mp4
|
MP4
|
32 MB
|
|
|
024 The _IDCA_ Copywriting Formula - Interest, Desire, Conviction, Action.mp4
|
MP4
|
46.3 MB
|
|
|
025 The _ACCA_ Copywriting Formula - Awareness, Comprehension, Conviction, Action.mp4
|
MP4
|
27.6 MB
|
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|
025 What is Writer’s Block_.mp4
|
MP4
|
97 MB
|
|
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026 Does Writing Get Repetitive_.mp4
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MP4
|
61.6 MB
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026 The _FAB_ Copywriting Formula - Features, Advantages, Benefits.mp4
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MP4
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65.7 MB
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027 Renee’s Passion for Reading.mp4
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MP4
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97.9 MB
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027 The _4 P's_ Copywriting Formula - Promise, Picture, Proof, Push.mp4
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MP4
|
33.6 MB
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028 Additional Writing Tips from Matthew Rolnick.mp4
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MP4
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196.2 MB
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028 What is “Storytelling”_.mp4
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MP4
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146.3 MB
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029 Mechanics of Strategy.mp4
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MP4
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110.3 MB
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030 Is Blogging Lucrative_.mp4
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MP4
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8.8 MB
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031 Renee’s Role as a Finance Columnist.mp4
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MP4
|
84.8 MB
|
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032 Renee’s Professional Hurdles.mp4
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MP4
|
46.2 MB
|
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033 Content Strategy for Big vs. Small Brands.mp4
|
MP4
|
49.2 MB
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|
034 Five Strengths and Weaknesses as a Content Strategist.mp4
|
MP4
|
81.3 MB
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035 Handling Feedback and Criticism.mp4
|
MP4
|
28.9 MB
|
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|
036 Working as Part of a Team vs. Independently.mp4
|
MP4
|
19.8 MB
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|
037 Introvert vs. Extrovert.mp4
|
MP4
|
28.1 MB
|
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038 Finding Inspiration for Content.mp4
|
MP4
|
20.6 MB
|
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|
039 Renee's Career Aspirations.mp4
|
MP4
|
26.6 MB
|
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040 Advice for Aspiring Writers.mp4
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MP4
|
17.9 MB
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041 Going back in Time.mp4
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MP4
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29.3 MB
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042 Top Three Content Marketing Strategies for Long-term Growth.mp4
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MP4
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25.2 MB
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043 Thoughts on Google Trends.mp4
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MP4
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33.5 MB
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044 Targeting a Global Audience.mp4
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MP4
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27.4 MB
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045 Ethically Policing Social Media Content.mp4
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MP4
|
35.8 MB
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046 Sparking Curiosity with the First Sentence.mp4
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MP4
|
44.9 MB
|
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047 Thoughts on Infographics as the new King of Content.mp4
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MP4
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55.4 MB
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048 Social Media, Email. & SEO for Driving Sales.mp4
|
MP4
|
31.8 MB
|
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|
049 The Importance of Research before Publishing.mp4
|
MP4
|
43.6 MB
|
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|
050 Defining a Call-to-Action.mp4
|
MP4
|
16.6 MB
|
|
|
051 Ideal Length for Content.mp4
|
MP4
|
53.4 MB
|
|
|
052 10 Words that Trigger an Emotional Reaction.mp4
|
MP4
|
53.2 MB
|
|
|
053 Importance of Crediting a Source.mp4
|
MP4
|
69 MB
|
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HTML
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512 B
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