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Udemy - Sustainability Marketing - Positioning for a Green Future

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1 - Foundations of Sustainability Marketing

1. Introduction to Sustainability Marketing (Description).html

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1.6 KB

1. Introduction to Sustainability Marketing.mp4

MP4

304.5 MB

1. Title GreenBiz Resource Hub.url

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102.4 B

1. Title SB’25 Conference – Sustainable Brands.url

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102.4 B

1. Title State of Green Business 2023 (GreenBiz report).pdf

PDF

8.1 MB

1. Title Sustainable Brands (SB) global community & insights platform.url

URL

102.4 B

1. Title Trellis Group (formerly GreenBiz Group).url

URL

0 B

2 - Strategic Approaches to Sustainable Marketing

3 - Execution – Sustainable Marketing in Practice

10. Case Studies – Sustainability Marketing in Action (renamed Case Study Hellmann.mp4

MP4

230.9 MB

10. Infographic - Lecture 10 Case Study Hellmann’s – Fighting Food Waste with Marketing Innovation.jpg

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6.6 MB

11. Emerging Trends and Future Outlook.mp4

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393 MB

11. Infographic - Lecture 11 Emerging Trends and Future Outlook.jpg

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6.2 MB

4 - Conclusion and Next Steps

12. Recap and Further Learning.mp4

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283.3 MB

8. Infographic - Lecture 8 Sustainable Marketing Tactics and Campaigns.jpg

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6.2 MB

8. Sustainable Marketing Tactics and Campaigns.mp4

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317.7 MB

9. Infographic - Lecture 9 Measuring Impact and Ensuring Accountability.jpg

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6.3 MB

9. Measuring Impact and Ensuring Accountability.mp4

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357.6 MB

4. Building a Sustainable Brand Strategy (Description).html

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1.6 KB

4. Building a Sustainable Brand Strategy.mp4

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319 MB

4. Infographic - Lecture 4 Building a Sustainable Brand Strategy.jpg

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6.7 MB

5. Frameworks for Sustainable Marketing.mp4

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366.7 MB

5. Infographic - Lecture 5 Frameworks for Sustainable Marketing.jpg

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6.5 MB

6. Infographic - Lecture 6 The Sustainable Marketing Mix in Action.jpg

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6.9 MB

6. The Sustainable Marketing Mix in Action.mp4

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319.2 MB

7. Communicating Sustainability & Avoiding Greenwashing.mp4

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294.7 MB

7. Infographic - Lecture 7 Communicating Sustainability & Avoiding Greenwashing.jpg

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7.1 MB

2. Consumers care about sustainability — and back it up with their wallets (McKinsey + NielsenIQ).url

URL

204.8 B

2. Infographic - Lecture 2 The Business Case for Sustainable Marketing.jpg

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7.2 MB

2. NielsenIQ Sustainability insights.url

URL

102.4 B

2. The Business Case for Sustainable Marketing (Description).html

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1.6 KB

2. The Business Case for Sustainable Marketing.mp4

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237 MB

2. Unilever Sustainable Living Plan 2010-2020.pdf

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8 MB

2. Unilever’s ‘Sustainable Living’ Brands Growing Faster Than Other Brands (TriplePundit).url

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102.4 B

2. Unlocking green growth Sustainability as a key driver of corporate innovation (World Economic Forum).url

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102.4 B

3. Core Concepts and Principles of Sustainability Marketing (Description).html

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1.7 KB

3. Core Concepts and Principles of Sustainability Marketing.mp4

MP4

320.6 MB

3. HP Planet Partners – Closed-loop recycling of ink & toner cartridges.html

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333 KB

3. Infographic - Lecture 3 Core Concepts and Principles of Sustainability Marketing.jpg

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5.9 MB

3. The “Triple Bottom Line” – Executive factsheet (HEC Paris).url

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102.4 B

3. What Is the Triple Bottom Line (IBM).url

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102.4 B

3. What Is the Triple Bottom Line.url

URL

102.4 B

3. “Enter the Triple Bottom Line” – John Elkington (original framework).pdf

PDF

146.3 KB

Description

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Udemy - Sustainability Marketing - Positioning for a Green Future

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