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001 Campaign Cost & # of Impressions.mp4
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MP4
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39.4 MB
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001 Campaign Cost & # of Impressions_en.vtt
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VTT
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6.2 KB
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001 Customer Analytics Customer acquisition cost.mp4
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MP4
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9.2 MB
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001 Customer Analytics Customer acquisition cost_en.vtt
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VTT
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4.9 KB
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001 Download the Files.html
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HTML
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409.6 B
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001 Introduction to our new data.mp4
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MP4
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33 MB
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001 Introduction to our new data_en.vtt
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VTT
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7.8 KB
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001 Our Recommendation.mp4
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MP4
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14.8 MB
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001 Our Recommendation_en.vtt
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VTT
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6.5 KB
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001 Presenting key performance indicators (KPIs).mp4
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MP4
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17.8 MB
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001 Presenting key performance indicators (KPIs)_en.vtt
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VTT
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7.6 KB
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001 Web Analytics Traffic sources.mp4
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MP4
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5.8 MB
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001 Web Analytics Traffic sources_en.vtt
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VTT
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5.5 KB
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002 Calculating CPC & Lead conversion.mp4
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MP4
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12.4 MB
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002 Calculating CPC & Lead conversion_en.vtt
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VTT
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4.7 KB
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002 Calculating the # of new customers.mp4
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MP4
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37.7 MB
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002 Calculating the # of new customers_en.vtt
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VTT
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6.7 KB
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002 Creating spin buttons.mp4
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MP4
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23.8 MB
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002 Creating spin buttons_en.vtt
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VTT
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7.9 KB
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002 Customer Analytics Customer lifetime value.mp4
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MP4
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12.7 MB
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002 Customer Analytics Customer lifetime value_en.vtt
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VTT
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7.1 KB
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002 Introduction to modeling.mp4
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MP4
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12.3 MB
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002 Introduction to modeling_en.vtt
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VTT
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5.4 KB
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002 Introduction to the case study.mp4
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MP4
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9.8 MB
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002 Introduction to the case study_en.vtt
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VTT
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6.2 KB
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002 Web Analytics Time spent on site.mp4
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MP4
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7.2 MB
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002 Web Analytics Time spent on site_en.vtt
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VTT
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3.6 KB
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003 Asking more questions of our data.mp4
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MP4
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15.3 MB
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003 Asking more questions of our data_en.vtt
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VTT
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5.9 KB
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003 Calculating average customer age & Days to convert.mp4
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MP4
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54.1 MB
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003 Calculating average customer age & Days to convert_en.vtt
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VTT
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8.7 KB
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003 Customer Analytics Customer lifetime value example.mp4
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MP4
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6.1 MB
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003 Customer Analytics Customer lifetime value example_en.vtt
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VTT
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3.4 KB
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003 Evaluating new ad channels.mp4
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MP4
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15.7 MB
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003 Evaluating new ad channels_en.vtt
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VTT
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6.7 KB
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003 Making our dashboard dynamic.mp4
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MP4
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36.3 MB
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003 Making our dashboard dynamic_en.vtt
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VTT
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6.4 KB
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003 Web Analytics BounceAbandonment rate.mp4
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MP4
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11 MB
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003 Web Analytics BounceAbandonment rate_en.vtt
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VTT
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5.8 KB
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004 Analyzing our data by ad pt. I.mp4
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MP4
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38.3 MB
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004 Analyzing our data by ad pt. I_en.vtt
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VTT
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6.4 KB
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004 Calculating customer acquisition cost & Average purchases.mp4
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MP4
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16.1 MB
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004 Calculating customer acquisition cost & Average purchases_en.vtt
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VTT
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4.4 KB
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004 Calculating customer lifetime value.mp4
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MP4
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20.9 MB
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004 Calculating customer lifetime value_en.vtt
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VTT
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6.7 KB
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004 Creating various charts and graphs.mp4
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MP4
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40.1 MB
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004 Creating various charts and graphs_en.vtt
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VTT
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6.4 KB
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004 Customer Analytics Net promoter score.mp4
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MP4
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11.9 MB
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004 Customer Analytics Net promoter score_en.vtt
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VTT
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6.6 KB
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004 Introducing the case study data.mp4
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MP4
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17 MB
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004 Introducing the case study data_en.vtt
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VTT
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4.1 KB
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005 Adding fields to our data.mp4
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MP4
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36.5 MB
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005 Adding fields to our data_en.vtt
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VTT
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7.6 KB
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005 Analyzing our data by ad pt. II.mp4
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MP4
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11.9 MB
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005 Analyzing our data by ad pt. II_en.vtt
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VTT
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3.3 KB
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005 Customer Analytics Key takeaways.mp4
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MP4
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6.7 MB
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005 Customer Analytics Key takeaways_en.vtt
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VTT
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3.8 KB
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005 Modeling tips and best practices.mp4
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MP4
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19.2 MB
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005 Modeling tips and best practices_en.vtt
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VTT
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6.3 KB
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005 Social Media Analytics FollowersLikes.mp4
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MP4
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3.8 MB
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005 Social Media Analytics FollowersLikes_en.vtt
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VTT
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3.5 KB
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006 Calculating Cost-per-lead.mp4
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MP4
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35.8 MB
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006 Calculating Cost-per-lead_en.vtt
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VTT
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9.4 KB
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006 Calculating touch points & Lead conversion.mp4
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MP4
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15.5 MB
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006 Calculating touch points & Lead conversion_en.vtt
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VTT
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4.1 KB
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006 Inputting our assumptions pt. I.mp4
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MP4
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17.8 MB
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006 Inputting our assumptions pt. I_en.vtt
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VTT
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6.2 KB
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006 Social Media Analytics Engagement.mp4
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MP4
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9.6 MB
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006 Social Media Analytics Engagement_en.vtt
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VTT
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4.6 KB
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007 Building a PivotChart with Slicers.mp4
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MP4
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42.6 MB
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007 Building a PivotChart with Slicers_en.vtt
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VTT
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9.6 KB
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007 Inputting our assumptions pt. II.mp4
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MP4
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17.2 MB
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007 Inputting our assumptions pt. II_en.vtt
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VTT
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6.7 KB
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007 Social Media Analytics Key takeaways.mp4
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MP4
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8 MB
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007 Social Media Analytics Key takeaways_en.vtt
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VTT
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4.2 KB
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008 Analyzing age demographics.mp4
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MP4
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22.3 MB
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008 Analyzing age demographics_en.vtt
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VTT
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8.7 KB
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008 Digital Ad Analytics Impressions and reach.mp4
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MP4
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10.9 MB
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008 Digital Ad Analytics Impressions and reach_en.vtt
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VTT
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5.4 KB
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008 Inputting our assumptions pt. III.mp4
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MP4
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23 MB
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008 Inputting our assumptions pt. III_en.vtt
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VTT
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6.6 KB
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009 Creating a PivotTable with a calculated field.mp4
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MP4
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42.7 MB
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009 Creating a PivotTable with a calculated field_en.vtt
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VTT
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8.7 KB
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009 Digital Ad Analytics Click-through-rate (CTR).mp4
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MP4
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5.2 MB
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009 Digital Ad Analytics Click-through-rate (CTR)_en.vtt
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VTT
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2.9 KB
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009 Projecting ad revenue pt. I.mp4
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MP4
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30.7 MB
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009 Projecting ad revenue pt. I_en.vtt
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VTT
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4.9 KB
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010 Calculating net promoter score.mp4
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MP4
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16.7 MB
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010 Calculating net promoter score_en.vtt
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VTT
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5.2 KB
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010 Digital Ad Analytics Cost-per-click (CPC).mp4
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MP4
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7.3 MB
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010 Digital Ad Analytics Cost-per-click (CPC)_en.vtt
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VTT
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3.8 KB
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010 Projecting ad revenue pt. II.mp4
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MP4
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40.1 MB
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010 Projecting ad revenue pt. II_en.vtt
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VTT
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9 KB
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011 Digital Ad AnalyticsCost-per-lead & Key takeaways.mp4
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MP4
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13.9 MB
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011 Digital Ad AnalyticsCost-per-lead & Key takeaways_en.vtt
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VTT
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7 KB
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011 First contact with customer.mp4
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MP4
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34.5 MB
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011 First contact with customer_en.vtt
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VTT
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11.1 KB
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011 Projecting organic follower revenue.mp4
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MP4
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24.6 MB
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011 Projecting organic follower revenue_en.vtt
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VTT
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5.5 KB
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012 Customer satisfaction.mp4
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MP4
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32.4 MB
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012 Customer satisfaction_en.vtt
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VTT
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7.6 KB
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012 Projecting expenses.mp4
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MP4
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46.6 MB
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012 Projecting expenses_en.vtt
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VTT
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6.7 KB
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013 Calculating net profit and breakeven.mp4
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MP4
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10.6 MB
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013 Calculating net profit and breakeven_en.vtt
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VTT
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2.7 KB
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013 Understanding customer engagement.mp4
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MP4
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15.9 MB
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013 Understanding customer engagement_en.vtt
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VTT
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4.8 KB
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014 Calculating customer lifetime value.mp4
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MP4
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22.7 MB
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014 Calculating customer lifetime value_en.vtt
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VTT
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7.4 KB
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014 Understanding ROI.mp4
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MP4
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10.5 MB
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014 Understanding ROI_en.vtt
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VTT
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6 KB
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015 Calculating our returns.mp4
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MP4
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38.7 MB
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015 Calculating our returns_en.vtt
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VTT
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5.2 KB
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016 Creating a single-variable sensitivity table.mp4
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MP4
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32.7 MB
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016 Creating a single-variable sensitivity table_en.vtt
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VTT
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6.1 KB
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017 Creating a multi-variable sensitivity table.mp4
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MP4
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48.4 MB
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017 Creating a multi-variable sensitivity table_en.vtt
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VTT
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7.4 KB
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10267206-Marketing-Analytics-Bootcamp-Slides.pdf
|
PDF
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1.9 MB
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17680024-Marketing-Analytics-Case-Study.xlsm
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XLSM
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206.8 KB
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17680026-Marketing-Analytics-Case-Study-Solution.xlsm
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XLSM
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270.3 KB
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Bonus Resources.txt
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TXT
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409.6 B
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Get Bonus Downloads Here.url
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URL
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204.8 B
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